Interviewing the Sales Manager of Coke Company Essay

Interviewing the Sales Manager of Coke Company - Essay Example Interviewing the Sales Manager of Coke Company The drink then began selling at a lower price at Jacobs’ pharmacy. However, Asa G. Candler, a famous personality, transformed the invention into a real business when he started to give away coupons to people to taste Coke. Since then, the Coke drink has evolved tremendously to become the largest soft drink company in the world retailing in over two hundred countries globally. Similarly, it has taken steps in rebranding and protecting their brand from the unique bottles that the soft drink comes in. Additionally, loyal customers who compare it with no other similar product have globally appreciated the drink. Interviewer: Thank you for that very comprehensive response. The next question I would like to ask you is what product or service does your organization manufacture or offer. Sales Manager: The Coke Company deals with nonalcoholic drinks as their sole business. It has over 3,500 brands of drinks available in the market. Similarly, they have segmented their market to provid e a brand the suits each segment. The company deals with a range of drinks from fruit drinks, energy drinks, sports drinks and soya based drinks. Additionally,the company has greatly diversified enhancing its capacity to meet consumer needs thus maintaining the topmost position at a global level. ... However, the market is incredibly dynamic; something pleasant can be meaningless in the immediate future. For this reason, the Coke Company has significantly invested in engineering their drinks to meet the current needs of the market. Additionally, market diversity in terms of culture, gender, age, race and religion have also played a major role in defining the available types of markets hence even making the Company to go far much deeper to satisfy the needs of these markets without interfering or going against these differences. Interviewer: What is the company’s mission statement? Sales Manager: The Coke Company has assessed the current trend globally and has considered several factors, in coming up with a meaningful vision, mission and core values. This is because they have to ensure that the corporation will be operational in future and retain relevancy. Additionally, the visualization, mission and core value act as a road map for the company hence will provide them with a competitive edge against its rivals. The mission of Coke declares the purpose and provides standards of which actions and decisions are measured. For this reason, the mission is to refresh the world, bring happiness and inspire people to be positive. Additionally, it also brings a difference and adds value. Interviewer: Could you please explain the Social responsibility and ethical policies of the company briefly. Sales Manager: Coke has greatly promoted communal responsibility; for instance, it has sponsored many youth events and organized many tournaments including football and other talent searches. Similarly, the company has also played a significant part in sponsoring the Olympics and

Effects of cyber ego on morality Essay Example for Free

Effects of cyber ego on morality Essay When one is in a virtual environment for long, one soon becomes convinced that the cyber space world is the real world which is the turning point in his life after which everything turns against him. This virtual world that is mistaken to be the real world is a parallel world that one is in. the presence of one in the virtual world that is non – existent leads one to fall in a state is consciousness which is very different from the one in the real world. After this, one starts to think differently, act in a way one has never acted before and a lot of other things that soon do not make sense to him self either, but this is a fact that although one knows there is something wrong, one can not help it. (Johnson 2003) It becomes a part of one’s life and is difficult to get out of it. After being in a parallel universe that is all made up, there is different stimuli that then change and guides our behaviors. It is a journey which a lot of people find interesting. On their journey to no where, when they are entering the virtual world, they take along the best ethics that their religion could teach them, wonderful morals that they learnt from their parents since they were kids and the cultural ethics that they grew in since they were kids; all that is with them when they are entering the virtual world, but it is ironic that when they come out of it for something they are completely different. (Pritchard 2000) One is a completely different individual which some how loses all its values that were taught to him or her during their life span and all the ethics and morals that they learned while they were in school and all that goes deep down the drain. How the virtual world affects our culture, values, morals, ethics and perception of which we are and of what the world is, changes; is what we will be discussing through out this report. (Ess 2006) When one enters a virtual environment, it is a battle of what is real and what one has left behind. This is where one’s cyber ego comes into picture. Cyber ego is primarily what a person thinks of one self in a virtual environment. There is no doubt that there is a lot of artificial intelligence involved in the so called virtual environment that one enters in, but there is a problem of cyber ego that makes many individuals question themselves before entering an environment as such. The moral values are lost. This is not only true but has been experienced by many people who have made a mistake of entering a virtual environment. Talking to different people, people that one is not aware of as ever even existing before they started talking in the cyber world, it changes one’s attitude and the stimuli that one guided the person’s perception and state of emotion; this all mutate and make the individual a different person, for all wrong reasons. (Schultz 2005) There are a lot of things that have an impact on our morals and ethics. For example, the more time one spends on it, the more aggressive one gets. This aggressiveness can be because one can no more differentiate between the real world that one lives in and the virtual world that one is in most of the time of the day. This aggressiveness adds to the change in one’s attitude and hence personality. (Ess 2006) The changes in one’s attitude and personality all depends on how much one might be engrossed in cyber ego. How much one would want oneself to be a part of the virtual environment and adopt cyber ego is the question that will also answer how much a person changes and becomes a truly different person that one was not. It is the difference of decisions that one makes that leads one towards developing a cyber ego being unhealthy to an extent that it would drive the life long morals and ethics out of the person and make one a totally different person. Having this said, it is of utter concern of as to how the changes take place. Some claim that the fact that hours and hours of the week are spent in front of the computer screens being in a world that is non existent. Having a personality that is not the personality the person has in the real world, and faking that personality to be the real one; if so is done for hours, every single day of the week for months or even years, yes there will be a drastic change in what one believes and what one perceives. (George 2003)

Moll Flanders :: Moll Flanders Essays

George Eliot wrote, "It is never too late to be who you might have been." As I read those words, I was hard pressed to find another who fit them as well as Moll Flanders. Despite circumstance and luck and odds set against her at every turn, this woman refused to bow to the conventional wisdom that normally rules the downtrodden and the dispossessed. And it is in that tenacity of spirit I find Eliot's words ringing true. Moll Flanders born into a world of pad-locked doors and dark menacing corners was destined for greatness simply because she lived it. The story begins as a tale told to an orphan recovered and claimed by Hibble, a man of mystery, dark and wise. The orphan, Flora, has been retrieved by Hibble and is on a journey to America to meet a fate she does not understand. Along the way, Hibble has been instructed to read to her the diary of her mother, Moll Flanders. It is an introduction to a woman who’s soul does not come across well on the written page, but Hibble struggles along, trying to entice the young girl with the memory of an extraordinary friend and confidante. Threats and lectures begin a journey that soon intrigues the young woman on its own merit. Her mother, it would seem, was more than she ever dreamed. And it is in those pages that we find a hero of our own. Moll Flanders, born to a convicted thief, was orphaned the day she was born as the state carried out the sentence of death put upon her mother. Moll landed at the foot of the Church, learning how to read, to pray and to fend off hypocrisy and the groping hand of the priest in the bargain. Leaving the Church in an unorthodox manner, Moll bounced from home to home, finding herself too much for some and too little to ward off others. Along the way, she learned to laugh and to limp because of the kindness and cruelty that abound in our worlds. It was in the kindness that Moll found herself bound in love to an unlikely artist and it was in that union Flora was conceived.

Food Technology Essay

Let’s remember 1The key stages of the technology process are designing, producing and evaluating. 2A design situation is a scenario, situation or context. It sets the scene for a designer. A design brief is a statement that presents a task or problem to be solved as it relates to the design situation. 3It is important to analyse the design brief to ensure that the designer understands what is required of them and so that they can develop a criteria for success. 4It is essential to know the criteria for success before undertaking a design process so that a designer can refer back to these criteria during the design process and ensure that they are on track and making correct decisions. It is essential to know the constraints before undertaking a design project so that a designer stays within the boundaries of the project, particularly in terms of cost and schedule. 5Some methods of research and investigation that designers use may include: inspiration boards, interviews, the Internet, surveys, experiments, observations, textbooks, encyclopaedias, magazines and TV programs. 6Primary sources of information are original documents. Some examples of primary sources are interview responses, survey responses, observations or original documents. Secondary sources of information are collected from existing documents and might include textbooks, magazines, TV programs and Internet searches. 7Designers sometimes produce simple sketches of their ideas to ensure that they remember all of the details that they generated during the research and exploration stages. Their diagrams might be accompanied by labels that list materials, colours, size and other details. 8Designers will usually come up with more than one option for the design solution to ensure that the most creative and innovative solution possible is found, rather than just the first and most obvious idea. 9The best design option is selected by evaluating each idea against the original brief, the criteria for success and any constraints. 10Evaluation is an important part of the technology process as it helps the designer to make decisions about the design and the development of the solution. Evaluation also helps the designer to judge the success of the final result. 11Food designers may evaluate their food product solutions by performing a sensory evaluation with a panel of taste-testers. 1. 2 Factors influencing design Case study: Red Lantern 1The two factors that Mark Jensen of Red Lantern considers important when judging the success of a restaurant are limiting the restaurant’s impact on the environment and using organic and ethically sound produce. 2Some of the produce chosen for the menu at Red Lantern includes organic vegetables and herbs, line-caught fish, organic and free-range poultry, free-range pork. 3According to Mark, some benefits of using organic and free-range products include that they are free from pesticides and taste better. 4Pesticides used in farming contaminate the soil and the water table and are therefore harmful to the environment. 5Net fishing is a problem for marine ecology because of the amount of bycatch. Bycatch is a term given to the tonnes of marine animals caught in nets and killed every year. The bycatch is then discarded into the ocean because they are perceived to have no economic value. 6Energy use is being reduced at Red Lantern by using sustainable technologies such as energy-efficient equipment and light globes. Water consumption is reduced by replacing common wok stations that rely on a constant flow of water with a new type of wok system which stops water from being lost down the drain. 7Waste is managed at Red Lantern by using specially marked glass, plastic, cardboard and paper recycling bins. Vegetable waste is placed in compost bins. Let’s remember. 1The factors that may influence the development and production of a solution to a brief include: function, aesthetics, human form, scale, ergonomics, ethics, environmental issues, legislation, cost, sociocultural sensitivity, resource availability, physical and material properties and safety. 2Ergonomics relates to the human form. An ergonomic solution must be comfortable and safe to use without causing strain or injury to the user. 3The word sustainable means renewable or maintainable. A sustainable resource can be maintained at a certain level without causing damage to the environment. 4Organic foods are grown without the use of chemical fertilisers or pesticides. 1. 3 Innovation and emerging technologies Case study: Molecular gastronomy 1Molecular gastronomy is a term used to describe the application of science and technology to cooking. 2Some methods used to change ingredients into new foods are: drying, liquefying, gassing and freezing. 3Chefs of molecular gastronomy are successful in creating new food combinations and textures by first understanding the chemistry of food and flavour. 4Answers will vary. Let’s remember 1Some advantages of having an Internet refrigerator are: keeping track of what is stored in it, recording how long food has been in the fridge, having a built in video camera to leave video memos, being able to watch television or listen to online music while cooking. 2Reasons for putting a computer in a refrigerator may include: the kitchen is the source of action in many homes and is therefore a logical place for a computer; the refrigerator is always plugged in and switched on so it makes sense to include a computer. 3Nanotechnology is a new or emerging technology that refers to substances at the atomic and molecular level (that is, very, very small things). 4Nanotechnology will make the following possible: aIncrease the nutritional claims of particular foods by fortifying foods with hidden nutrients and vitamins. bIncrease the shelf-life of food by creating an invisible, edible, nano-wrapper that will cover foods, preventing gas and moisture exchange. cReduce allergic reactions in individuals by blocking the ingredient that causes the allergy. dReduce diet related diseases by programming smart packaging to release extra nutrients to people with deficiencies. eReduce food spoilage by allowing the development of special ‘smart packaging’ that releases nano-anti-microbes when it detects food spoilage. 1. 4 Design this! Case study: Urban Graze Cooking School 1Tarrah Laidman and Joel Owen started Urban Graze cooking school in August 2006. 2Students experience a range of high-quality food experiences in a fun and relaxed environment during an Urban Graze cooking lesson. Students are taught with a hands-on approach and work towards making dishes for the end-of-class group meal, which is eaten together at the dining table. 3Ingredients are selected for a class by considering what is in season and what is available. Local produce is used where possible and Tarrah and Joel try to include new food trends in their ingredient selection. 4At Urban Graze, each class begins with a brief occupational health and safety talk and an orientation of the equipment and facilities. A description of the class is given with an overview of each recipe. Demonstrations are given to the whole class as well as individual attention. At the completion of the class, food is shared around the dining table. 5Tarrah and Joel try to always use locally sourced ingredients and equipment. They grow some of their own vegetables and herbs. Case study: Veronica Cuskelly – recipe designer 1Veronica Cuskelly had had many roles: home economist, food consultant, recipe developer and cookbook author. 2The team creating a recipe may include a client, recipe developer, nutritionist, food stylist and photographer. 3A team approach refers to working together and sharing ideas. It requires clear and positive communication. It is important so that the recipe developer has a good understanding of the various elements of the brief. 4The essential elements included in a brief to create a new recipe may include: target market, specific produce to be used, maximum or minimum number of ingredients, steps or utensils to be used, preparation time allowed, cooking times, cost per serve, style in which the recipe is to be written and dietary requirements. 5The reason for establishing clear and positive communication between the client and the recipe developer is to ensure that all essential information is given and any difficulties or problems that may arise can be resolved easily. 6At the beginning of a project, the type of pre-work that Veronica undertakes may include research and information gathering, tasting food samples, looking at other similar recipes, speaking with a nutritionist and looking at current dietary guidelines. 7Recipe progress is checked and evaluated in different ways: submitting concepts to the client for approval; developing the approved recipe; testing three times; taste-testing sessions; modification as necessary and writing up the final, approved recipe. 8The essential components of a recipe that need to be tested and recorded are as follows: ingredients, quantities, steps or methods used, temperatures, equipment, timings. Let’s remember 1The three key areas of study in the Technology course are: built environments, products, information and communications. 2Ideas for a design project come from real-life situations. 3The steps for solving a design project are: a. Design (design situation, design brief, analysis, research, ideas) b. Produce c. Evaluate 4The success of a design project is decided by evaluating it against the design brief and the criteria for success. 5Ways of gathering information to help solve a brief may include: conducting surveys, interviewing relevant people, reading books, magazines or articles on the Internet, conducting focus groups or taste-tests.

Sex Slaves in Nepal

Illuminating the World of Modern-day Slavery Speech by Lisa Kristine Speech Review by Kitty XUE Writing ? Lisa Kristen’s speech astonished the audience by simply presenting lives of slaves all over the world, and it is undoubtedly a successful one: her voice low and grave, full of sympathy and grief; her photos soundless yet visually and emotionally powerful.Perhaps because Kristen has seen all these slaves with her own eyes, she talks in a way that makes people feel that these stories are no longer lives of mere strangers in some remote country, but lives of someone that the audience know of—lives of ordinary people, who should have had a peaceful life. Her speech leaves people ashamed of their ignorance about the seriousness of the existing slavery in the modern world. Among various groups of slaves witnessed by Lisa Kristen were sex slaves in Nepal. The story of a sex slave in Nepal usually starts with poverty.In a country where half of the population is unemployed, young girls and their family members are easily lured by the job promises made by the so-called â€Å"job hunters†. Poor young girls follow the â€Å"job hunters† in the hope of getting a well-paid job, and a decent life in big cities like Kathmandu. Very often, however, they end up in a filthy hell known as â€Å"the cabin restaurant†. There, they are trafficked as sex slaves. Curtains are drawn to provide privacy for each room in the restaurant, or to be more precise, to provide privacy for the customers’ sexual harassments.The girls are expected to serve food and drinks to these rooms, but more importantly, to satisfy the male customers’ demands so that the sale can boost. Eventually, the girls will have to, willing or not, start prostitute themselves to entertain the money payers (Mavrich, â€Å"City in Focus: Kathmandu, Nepal†). Girls that refuse to comply are often physically intimidated by the cabin owner; some are said to have been h it by wires, rods and hot spoons (Ruffins, â€Å"Rescuing Girls from Slavery†); others are threatened with defamation, blackmailing and police harassment (Regmi, â€Å"Plight of Cabin Keepers†).Some girls who had been rescued revealed that they had to â€Å"serve† twenty to twenty-five men a day (Trenwith, â€Å"The appalling side of Nepal sparks a woman's crusade†). People are certainly moved and re-educated when they hear about the life stories of the slaves, for it hurts to see and hear about those coarse hands, dust-covered faces and vacant looks. But what about afterwards? Will people still care, or will they go back to their comfortable home and gradually forget about the shock they once experienced during the speech because they have their own family and jobs to worry about?Or to think even further, when few people will be affected by slavery, should this be a world concern? The answer would be yes. This has nothing to do with personal interests, o r the defense of modernism, not even the development of the society. It’s all about humanity—the reason why people call themselves human beings. When colonialism was replaced by democracy, we call it progress, for the meaning of freedom, equality and humanity was realized and therefore fulfilled.Now the same realization is needed to fulfill them, so that the human race progresses rather than goes backwards. Few people are powerful enough to change slavery directly. However, as long as the seriousness of modern slavery is kept in mind and spread the information, just as Lisa Kristine did with her camera and microphone, attention will be aroused, the â€Å"evil side† will be pressured, and those with the power to change the situation directly will be pushed. Works Cited Mavrich, Bret. â€Å"City in Focus: Kathmandu, Nepal. † Exodus Cry. om. Exodus Cry, 2012. Web. 14 Oct. 2012 ;http://exoduscry. com/prayer/city-in-focus/kathmandu-nepal/; Regmi, Shibesh Chand ra. â€Å"Plight of Cabin Keepers. † ActionAid Nepal (2004). Childtrafficking. com Digital Library, Dec. 2004. Web. 18 Oct. 2012 ; http://www. childtrafficking. com/Docs/action_aid_2004_plight_of_cabin_keepers_15. pdf; Ruffins, Ebonne. â€Å"Rescuing Girls from Slavery. † CNN Heroes. CNN, 30 April. 2010. Web. 14 Oct. 2012 ;http://edition. cnn. com/2010/LIVING/04/29/cnnheroes. koirala. nepal/index. html;